Brand Finance Brand Value Ranking: AITO Claims China Luxury Crown

On April 23, Brand Finance—a leading global brand valuation firm—released itsBrand Finance Automotive Industry 2026 ranking, and AITO made an immediate impact. In its first appearance, AITO was named China’s most valuable luxury automotive brand with a brand value of USD 3.45 billion. The brand also became  the only Chinese automaker ranked among the world’s top 10 luxury automotive brands. Adding to the momentum, AITO posted a Brand Strength Index (BSI) of 77.8 — the highest among all Chinese automotive brands — marking a major milestone for China’s premium new energy vehicle sector on the world stage.

The recognition reflects AITO’s growings global influence, driven by strong market performance, rising customer advocacy, and rapid improvements in Net Promoter Score (NPS).

Guided by its philosophy of “Intelligence Redefining Luxury”, AITO continues to strengthen its position in China’s premium automotive market through rapid growth and strong consumer demand. In 2025, AITO delivered more than 420,000 vehicles, becoming the best-selling Chinese luxury brand in the domestic market. The flagship AITO M9 maintained leadership in the 500,000+ RMB price segment. AITO also surpassed 1 million cumulative deliveries in just 46 months, setting new benchmarks for China’s premium new energy vehicle market.

About SERES

Seres Group is one of China’s leading luxury new energy vehicle companies. Its premium brand AITO has surpassed one million cumulative users. In 2025 AITO became the best-selling Chinese luxury car brand in the domestic market. With strong capabilities in areas such as intelligent driving, SERES is bringing its vision of “Intelligence Redefining Luxury” to global markets and delivering a smarter mobility experience to more users around the world.

About Brand Finance

Brand Finance is the world’s sole independent third-party brand valuation and strategy consultancy—and the only organization with dual accreditation as both a core developer of ISO 10668 and ISO 20671. Its Global Automotive Brand Value Top 100 is widely regarded as the definitive benchmark for brand value assessment across the auto industry.

About BSI

The Brand Strength Index (BSI) measures how strongly a brand resonates with consumers and translates that mindshare into profit. Built into Brand Finance’s ISO-certified methodology, BSI weighs financial performance, market influence, and consumer loyalty as core pillars of brand value.