SERES April NEV sales reach 33,132 units, surpassing 110,000 units cumulatively with a 30% year‑over‑year increase
2026.05.06
On May 5,SERES released its April production and sales report.The report shows SERES’ NEV sales reached 33,132 units, a 5.22% year‑over‑year increase, while cumulative sales from January to April totaled 111,632 units, up 29.74% year over year.
Since the beginning of the year, AITO’sluxury product matrix has continued to evolve, with the effect of new models gradually materializing. On April 22, the new‑edge intelligent AITO M6 was officially launched. Market response has been strong, and large‑scale deliveries are now underway. The all‑new smart SUV, AITO M9 series, is built on three major innovations and five core systems, opening a new chapter inluxury intelligent mobility for users. Since pre‑orders opened on April 22, cumulative reservations have surpassed 35,000 units.

Notably,SERES posted first‑quarter revenue of RMB 25.75 billion, up 34.5% year over year, with net profit attributable to shareholders of the listed company reaching RMB 750 million. Additionally, according to Brand Finance 2026 Global Automotive Brand Value 100 report, AITO made its debut on the list with a brand value of USD 3.45 billion, ranking first among Chineseluxury automotive brands and becoming the only Chinese brand among the world’s top 10luxury automotive brands.

With the AITO M6 entering large‑scale delivery and the all‑new AITO M9 set to launch and begin deliveries soon, these two major new products will form a powerful growth engine. Recent analyst reports suggest that the company is doubling down on its hero product strategy, leveraging electrification and intelligent technologies to secure a clear product advantage. The M6 is expected to fill the gap in the RMB 250,000–300,000 price segment within the product matrix. Analysts remain positive that clearly positioned models will continue to reinforce AITO’sluxury standing.