Seres’ New AITO M6 Sees Strong Demand with 60,000 Pre-Orders in 24 Hours
2026.03.23
China, 23 March 2026- The newly unveiled AITO M6, launched by Seres Group under its premium AITO brand, has generated strong early demand, surpassing 60,000 pre-orders within its first 24 hours.
As the newest addition to the AITO lineup, the M6 is positioned as a mid-to-large SUV, targeting young family users.
With the launch of the M6, AITO has established a product lineup of five SUV models: M5, M6, M7, M8 and M9, spanning a price range of CNY250,000 to CNY600,000 (€31.350 a €75.200). Among them, the flagship M9 has ranked first in China’s vehicle market in the CNY500,000 segment for 21 consecutive months.
On 13 January 2026, AITO marked another milestone as its one-millionth vehicle rolled off the production line, achieved in just 46 months and setting a new industry benchmark.
Looking ahead, AITO announced plans to reach its second one million unit milestone within the next two years, further accelerating its global expansion strategy.
About AITO M6
As a next-generation intelligent SUV, the AITO M6 measures 4,960 mm in length with a 2,950 mm wheelbase, offering a strong on-road presence alongside a spacious and comfortable interior. The cabin offers 1.915 metres of width, along with newly designed ergonomic seats and dual zero-gravity front seats to enhance overall comfort on longer journeys.
In terms of driver assistance, the AITO M6 is equipped as standard with a 896-line, dual-path LiDAR system, offering high-resolution, high-precision and long-range sensing to support 360° all-weather perception.